What is The Content Marketing Lab?
I started the Content Marketing Lab newsletter as a way to be a resource for business owners, entrepreneurs, brand owners, and whoever else might be trying to make content for their brand but just missing the creative element to do so.
From their I knew that not only could I not do this by myself, I also knew that there were others out there who had different styles, ideas, and vision for content and from that I knew I wanted their to be a collaboration element as well, so I started the Skool community.
What is the Skool community for?
If you’re not familiar with skool, it’s very similar in ways to Facebook groups, discord channels, subreddits, etc. It’s a place that people can go to when they’re looking for a very specific topic or community.
My goal for the skool community is for someone to be able to open up the app and immediately find inspiration for content on their brand. Whether it’s a video idea, concept, premise, or different point of view, I hope the group grows to a point of being overloaded with value for you.
What all is in the newsletter?
The newsletter tends to be more high level, and less specific; a over arching way to look at content as opposed to a step-by-step guide that walks you through how to make a video or image.
It’s also pretty short. So you wont be reading for 30 minutes, maybe 5 at most and hopefully you’ll get a nice little nugget to take with you for the week.
Who Owns The Content Marketing Lab?
Hello! If you didn’t know all of this already my name is Aaron Margrabe, I own a content marketing agency that helps local business create and manage their content for social media. My agency, Split Screen Media, was originally started as a standard digital marketing agency but I quickly realized that’s not what I wanted to do for business owners.
I wanted to help them create valuable content that grows and builds trust with their customers, not just manage their channels or keep their posts up to date.
Not long into my journey I realized there were tons of business owners who wanted to do this but just didn’t have the time and energy to do it all themselves, which I completely understand, that’s why people pay us to do it for them. So I created this as a tool to help those business owners, because I’m passionate about being able to help them do that, even if they’re not a client of ours!